A Guide for Investor Entrepreneurs

Created in partnership between GCM Grosvenor and CalPERS, the Firm Founders’ Handbook seeks to lower barriers to entry for investor entrepreneurs by providing them with access to a suite of non-investment infrastructure support resources, key questions, and considerations required for successfully launching a firm.  

The below contains excerpts from each section of the Firm Founders’ Handbook. 

The Strategy

GCM Grosvenor’s Elevate Strategy provides catalytic seed investments to small, emerging, and diverse private equity firm founders to help build and scale their investment firms. Identified investment managers gain access to the capital, resources, and expertise they need to mitigate business risks and prudently scale their firms in a competitive marketplace.      

The Partners

GCM Grosvenor

GCM Grosvenor (Nasdaq: GCMG) is a global alternative asset management solutions provider with approximately $76 billion in assets under management across private equity, infrastructure, real estate, credit, and absolute return investment strategies. The firm has specialized in alternatives for more than 50 years and is dedicated to delivering value for clients by leveraging its cross-asset class and flexible investment platform.   


GCM Grosvenor’s experienced team of over 530 professionals serves a global client base of institutional and high net worth investors. The firm is headquartered in Chicago, with offices in New York, Toronto, London, Frankfurt, Tokyo, Hong Kong, Seoul, and Sydney.   


For more than eight decades, CalPERS has built retirement and health security for state, school, and public agency members who invest their lifework in public service. The pension fund serves more than 2 million members in the CalPERS retirement system and administers benefits for more than 1.5 million members and their families in the CalPERS health program, making it the largest defined-benefit public pension in the U.S. 

Additional News and Resources

GCM Grosvenor Announces Launch of Sponsor Solutions Effort Focused on Seeding Small, Emerging, and Diverse Private Equity Firms; CalPERS Commits $500 Million to the Strategy

CHICAGO, Jan. 10, 2023 — GCM Grosvenor (Nasdaq: GCMG), a leading global alternative asset management solutions provider, today announced the …

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Diverse Manager Investing: Poised for Sustained Momentum

We look at the significant growth of the diverse managers market, explore factors contributing to its momentum, and highlight some of the tailwinds supporting further investment in this vibrant marketplace.

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Diverse Manager Investing: Shining a Light on Potential Blind Spots

In our latest post, we shine a light on potential “blind spots” that may be hindering the flow of capital to diverse investment managers.

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The Role of Small and Emerging Managers in the Evolving Alternatives Industry

The 2021 Small and Emerging Managers Conference continues to advance the alternatives industry by providing a clear assessment of where it is today and identifying some of the forces driving change.

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GCM Grosvenor Exceeds $2 Billion Diverse Manager Allocation Target More Than One Year Ahead of Schedule

CHICAGO, April 29, 2021 /PRNewswire/ — GCM Grosvenor (Nasdaq: GCMG), a global alternative asset management solutions provider, today announced that …

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Contact Us

If you are interested in learning more about the Firm Founders’ Handbook or speaking to a member of the Sponsor Solutions team, please email [email protected].

No assurance can be given that any investment will achieve its objectives or avoid losses. Unless apparent from context, all statements herein represent GCM Grosvenor’s opinion.

GCM Grosvenor does not provide legal or tax advice. You should seek advice based on your particular circumstances from your independent tax advisor and/or legal counsel.


GCM Grosvenor AUM as of June 30, 2023. Employee data as of July 1, 2023.

CalPERS data as of March 31, 2023.

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Absolute Return Strategies

We offer clients a broad range of tailored solutions across strategies, including multi-strategy, macro, relative value, long/short equity, quantitative strategies, and opportunistic credit. Levaraging our large scale and presence in the industry, we are able to offer clients preferntial exposure to hard-to-access managers and seek to obtain terms that can drive economic and structural advantages.